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Role of Technology Proficiency, Self-Confidence, and Entrepreneurial Orientation in Enhancing Self-Motivation and Performance of Female MSME Employees in North Luwu
), Rahmad Solling Hamid(2), Duriani Duriani(3),
(1) Universitas Muhammadiyah Palopo, Indonesia
(2) Universitas Muhammadiyah Palopo, Indonesia
(3) Universitas Muhammadiyah Palopo, Indonesia
Corresponding Author
Copyright (c) 2025 Nur Halifah Basir, Rahmad Solling Hamid, Duriani Duriani
DOI : https://doi.org/10.37638/bima.6.1.169-182
Full Text:
Abstract
Purpose: This study explores the impact of technology proficiency, self-confidence, and entrepreneurial orientation on self-motivation and performance of female MSME employees. Methodology: Quantitative analysis of 240 respondents using PLS-SEM. Results and Findings: Technology proficiency significantly affects self-motivation but not directly performance. Self-confidence positively impacts both self-motivation and performance. Entrepreneurial orientation affects self-motivation but not directly performance. Self-motivation mediates the relationship between entrepreneurial orientation, technological proficiency, and self-confidence with employee performance. Novelty and Originality: The study introduces a model linking digital proficiency with motivational and performance outcomes among female MSME employees, a relatively unexplored area. Conclusion: Self-motivation is a crucial mediating factor, emphasizing the need for technological training and confidence-building initiatives. Type of Paper: Empirical research article.
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