Social Media As A Moderator In The Relationship Between Financial Literacy And Skills Toward Financial Inclusion: An Sem-Based Study On Msmes In Palopo
DOI:
https://doi.org/10.37638/bima.6.2.849-858Keywords:
AkuntansiAbstract
Purpose: This study aims to analyze the moderating role of social media in the relationship between financial literacy, financial skills, and financial inclusion among MSMEs in Palopo City. Methodology: This research adopts a quantitative approach using a survey method targeting MSME owners in Palopo City. Data were analyzed using descriptive statistics and variance-based Structural Equation Modeling (SEM) with Partial Least Squares (PLS) techniques, utilizing SmartPLS 3 software. Results: The findings indicate that financial literacy, financial skills, and social media usage have a positive and significant effect on financial inclusion. However, social media does not significantly moderate the relationship between financial literacy and financial skills on financial inclusion. Novelty: This study integrates social media as a moderating variable within a financial inclusion framework for MSMEs in a regional Indonesian context. Findings: Financial literacy and financial skills remain the primary determinants of financial inclusion, while social media functions more as a supporting channel rather than an effective moderator. Originality: The originality of this study lies in its empirical evidence on MSMEs in Palopo City, contributing to limited research on digital financial inclusion in secondary urban areas. Conclusions: Improving financial inclusion requires strengthening financial education and financial skills while optimizing social media as an educational and promotional tool rather than as a moderating mechanism. Type of Paper: Empirical Research Paper.
References
Advanced marketing analytics using partial least squares structural equation modeling (PLS-SEM). (2024). In Journal of Marketing Analytics (Vol. 12, Issue 1, pp. 1–5). Palgrave Macmillan. https://doi.org/10.1057/s41270-023-00279-7
Al-shami, samer ali, ratna damayanti, hayder adil, faycal farhi, and abdullah al mamun. 2024. “financial and digital financial literacy through social media use towards financial inclusion among batik small enterprises in indonesia.” Heliyon 10(15). Doi: 10.1016/j.heliyon.2024.e34902.
Alqam, mohammad ahmad, and yaser mohd hamshari. 2024. “the impact of financial literacy on financial inclusion for financial well-being of youth: evidence from jordan.” Discover sustainability 5(1):528. Doi: 10.1007/s43621-024-00704-6.
Amri, andi, and kata kunci. 2025. “peran literasi keuangan dan literasi keuangan digital terhadap inklusi keuangan : studi pada nasabah bank syariah di kota tangerang dengan media sosial sebagai moderator.” 8(1).
Anon. 2024. “advanced marketing analytics using partial least squares structural equation modeling (pls-sem).” Journal of marketing analytics 12(1):1–5.
Arianto, bambang, and herry sofyan. 2022. “peran media sosial bagi penguatan bisnis umkm.” Jurnal riset bisnis dan manajemen tirtayasa (jrbmt) 6(2):130–45.
Bolici, F., Acciarini, C., Marchegiani, L., & Pirolo, L. (2024). Innovation diffusion in tourism: how information about blockchain is exchanged and characterized on twitter. The TQM Journal, 36(9), 255–279. https://doi.org/10.1108/TQM-01-2020-0016
Dalimunthe, mhd alwi. 2024. Faktor-faktor yang mempengaruhi captal buffer pada bank umum syariah di indonesia.
Dwivedi, Y. K., Ismagilova, E., Hughes, D. L., Carlson, J., Filieri, R., Jacobson, J., Jain, V., Karjaluoto, H., Kefi, H., Krishen, A. S., Kumar, V., Rahman, M. M., Raman, R., Rauschnabel, P. A., Rowley, J., Salo, J., Tran, G. A., & Wang, Y. (2021). Setting the future of digital and social media marketing research: Perspectives and research propositions. International Journal of Information Management, 59, 102168. https://doi.org/10.1016/J.IJINFOMGT.2020.102168
Keuangan, otoritas jasa. 2024. Survei nasional literasi dan inklusi keuangan (snlik). Vol. 11.
Khoiri, dilla jannatul. 2023. “pengaruh literasi keuangan dan inklusi keuangan terhadap kinerja umkm di kecamatan balong.” 61–64.
Kuchciak, I., & Wiktorowicz, J. (2021). Empowering Financial Education by Banks—Social Media as a Modern Channel. Journal of Risk and Financial Management, 14(3), 118. https://doi.org/10.3390/jrfm14030118
Lim, W. M. (2024). What Is Quantitative Research? An Overview and Guidelines. Australasian Marketing Journal. https://doi.org/10.1177/14413582241264622
Lusardi, annamaria. 2019. “financial literacy and the need for financial education: evidence and implications.” Swiss journal of economics and statistics 155(1). Doi: 10.1186/s41937-019-0027-5.
Matang, matang, bunyamin maftuh, elly malihah, and ilham hudi. 2022. Student indicator of social media addiction that lead to conflict.
Mauliddiyah, nurul l. 2021. “pengaruh financial knowledge, financial skills, dan income terhadap financial management behavior generasi z.” 6.
Pusporini, pusporini. 2020. “pengaruh tingkat literasi keuangan terhadap pengelolaan keuangan pada pelaku umkm kecamatan cinere, depok.” Jurnal ilmu manajemen terapan 2(1):58–69. Doi: 10.31933/jimt.v2i1.315.
Rahman Pakaya, S. A., & Nahar, F. H. (2024). Management Behavior: The Role Of Financial Literacy And Financial Knowledge Of MSME ACTORS. https://doi.org/10.21776/ub.jam.2024
Ria zulkha ermayda, novi trisnawati. 2024. “edukasi literasi keuangan di komunitas tda perempuan (tangan di atas) kota malang.” 11:1–5.
Rina nurjanah1, siti surhayani2, neng asiah. 2022. “faktor demografi, literasi keuangan, sikap keuangan terhadap perilaku pengelolaan keuangan pada umkm di kabupaten bekasi.” Jurnal akuntansi bisnis pelita bangsa 7(01):1–16. Doi: 10.37366/akubis.v7i01.431.
Sapar, jhony fahrin. 2022. “pengaruh kepuasan kerja dan motivasi terhadap kinerja karyawan pada pt. Astra international tbk daihatsu banjarmasin.” Jurnal riset inspirasi manajemen dan kewirausahaan 6(2):101–7. Doi: 10.35130/jrimk.v6i2.350.
Sarker, B. K., Sarker, D. K., Shaha, S. R., Saha, D., & Sarker, S. (2024). Why Apply SPSS, SmartPLS and AMOS: An Essential Quantitative Data Analysis Tool for Business and Social Science Research Investigations. International Journal of Research and Innovation in Social Science, VIII(IX), 2688–2699. https://doi.org/10.47772/IJRISS.2024.8090224
Septiani, risa nadya, and eni wuryani. 2020. “pengaruh literasi keuangan dan inklusi keuangan terhadap kinerja umkm di sidoarjo.” E-jurnal manajemen universitas udayana 9(8):3214. Doi: 10.24843/ejmunud.2020.v09.i08.p16.
Shafiee, S., Zhang, L. L., & Rasmussen, K. M. (2023). Improving Financial Literacy and Supporting Financial Decisions: Developing a Personalized Configurator. Journal of the Knowledge Economy. https://doi.org/10.1007/s13132-023-01651-9
Shafiee, sara, linda l. Zhang, and kourosh marjani rasmussen. 2023. “improving financial literacy and supporting financial decisions: developing a personalized configurator.” Journal of the knowledge economy. Doi: 10.1007/s13132-023-01651-9.
Shela, V., Ramayah, T., Aravindan, K. L., Ahmad, N. H., & Alzahrani, A. I. (2023). Run! This road has no ending! A systematic review of PLS-SEM application in strategic management research among developing nations. Heliyon, 9(12), e22476. https://doi.org/10.1016/J.HELIYON.2023.E22476
Sri, d., sari, n., & rusli, a. (2024). Analisis minat masyarakat terhadap finansial technology ditinjau dari perspektif ekonomi syariah. Analisis minat masyarakat terhadap finansial technology ditinjau dari perspektif ekonomi syariah, 8(3), 1-10.
Sultan, s., syamsyddin, s., ridwan, r., & junior, m. F. (2024). Literasi keuangan perempuan pra-sejahtera. Owner: riset dan jurnal akuntansi, 8(1), 56-61.
Suryono, R. R., Budi, I., & Purwandari, B. (2021). Detection of fintech P2P lending issues in Indonesia. Heliyon, 7(4), e06782. https://doi.org/10.1016/J.HELIYON.2021.E06782
Tang, raphael, rodrigo nogueira, edwin zhang, nikhil gupta, phuong cam, kyunghyun cho, and jimmy lin. 2020. “indeks inklusi keuangan indonesia(analisis kontribusi sektor usaha lembaga keuangan mikro).” 04:550–69.
Vikto kurniawan1, muhammad faisal. 2023. “pengaruh umkm (usaha mikro kecil menengah) terhadap peningkatan perekonomian indonesia tahun 2024.” 3(1):1–9.
Wallston, K. (2001). Control Beliefs: Health Perspectives. International Encyclopedia of the Social & Behavioral Sciences, 2724–2726. https://doi.org/10.1016/B0-08-043076-7/03799-2
Yunus, muhammad haikal, mahfudnurnajamuddin, baharuddin semmaila, and ratna dewi. 2022. “pengaruh risiko bisnis, literasi keuangan dan inklusi keuangan terhadap kinerja keuangan dan keberlangsungan usaha pada sektor usaha mikro, kecil dan menengah di kota palopo.” Journal of management science (jms) 3(2):168–99.
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Purnama Syarifuddin
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
An author who publishes in the BIMA JOURNAL: Business, Management, and Accounting Journal agrees to the following terms:
Author retains the copyright and grants the journal the right of first publication of the work simultaneously licensed under the Creative Commons Attribution-ShareAlike 4.0 License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal
Submission of a manuscript implies that the submitted work has not been published before (except as part of a thesis or report, or abstract); that it is not under consideration for publication elsewhere; that its publication has been approved by all co-authors. If and when the manuscript is accepted for publication, the author(s) still hold the copyright and retain publishing rights without restrictions. For the new invention, authors are suggested to manage its patent before published. The license type is CC-BY-SA 4.0.
BIMA JOURNAL: Business, Management and Accounting is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
You are free to:
Share — copy and redistribute the material in any medium or format
Adapt — remix, transform, and build upon the material
for any purpose, even commercially.
The licensor cannot revoke these freedoms as long as you follow the license terms.
Under the following terms:
Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
ShareAlike — If you remix, transform, or build upon the material, you must distribute your contributions under the same license as the original.
- No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
Notices:
- You do not have to comply with the license for elements of the material in the public domain or where your use is permitted by an applicable exception or limitation.
- No warranties are given. The license may not give you all of the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rights may limit how you use the material.
