FAKTOR - FAKTOR YANG BERPEGARUH TERHADAP PENDAPATAN USAHA PEDAGANG KAKI LIMA (PKL) KOTA PALOPO (STUDI KASUS KAWASAN JALAN LINGKAR TIMUR)

Iriyanti, Dwi (2021) FAKTOR - FAKTOR YANG BERPEGARUH TERHADAP PENDAPATAN USAHA PEDAGANG KAKI LIMA (PKL) KOTA PALOPO (STUDI KASUS KAWASAN JALAN LINGKAR TIMUR). Skripsi thesis, UNIVERSITAS MUHAMMADIYAH PALOPO.

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Abstract

The income of traders can be influenced by many factors. The purpose of this study is to determine what factors affect the business income of street vendors in the eastern ring road area of Palopo City. This research uses a descriptive quantitative approach. The research was conducted in the eastern ring road area of Palopo city with a population of 60 traders. The sample in the study was 38 traders. This study uses a quantitative approach with multiple linear regression methods. The variables used are capital (X1), price (X2), location (X3), working hours (X4), convenience (X5), length of business (X6) and income (Y). The results of the study used multiple linear regression analysis with a significance level of 5%. The results showed that the variables of capital (X1), price (X2), location (X3), convenience (X5), length of business (X6) had an effect and were significant on the business income of street vendors in the eastern ring road area of Palopo city. While the length of business variable (X6) has no effect on the business income of street vendors in the eastern ring road area of Palopo city. Keywords: capital, price, location, working hours, convenience, length of business income

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