Basuki, Denada Batari PENGARUH PROMOSI DAN KUALITAS PELAYANAN TERHADAP MINAT BERKUNJUNG WISATAWAN OBJEK WISATA KAMBO HIGHLAND. Pengaruh promosi dan kualitas pelayanan terhadap minat berkunjung wisatawan objek wisata kambo highland. (Submitted)
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Abstract
This study aims to determine the impact of promotion and service quality simultaneously and partially on the interest in visiting tourists in Kambo Highland. This type of research is quantitative. The population of this study were tourists who came to visit Kambo Highland. The number of samples was 226 respondents. The sampling technique used was probability sampling. Test the instrument using the validity test and reliability test. The analysis technique used is multiple linear regression. The results showed that: promotion and service quality simultaneously had a positive and significant impact on visiting interest, partially promotion had a positive and significant impact on visiting interest while service quality had no positive but significant impact on visiting interes Keywords: Promotion, Service Quality, Visiting Interest
| Item Type: | Article | |||||||||
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| Subjects: | B Philosophy. Psychology. Religion > BF Psychology | |||||||||
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen | |||||||||
| Depositing User: | Denada Batari Basuki 201620020 | |||||||||
| Date Deposited: | 17 Mar 2021 02:47 | |||||||||
| Last Modified: | 17 Mar 2021 02:47 | |||||||||
| URI: | http://repository.umpalopo.ac.id/id/eprint/1189 |
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