PENGARUH PROMOSI DAN KUALITAS PELAYANAN TERHADAP MINAT BERKUNJUNG WISATAWAN OBJEK WISATA KAMBO HIGHLAND

Basuki, Denada Batari (2021) PENGARUH PROMOSI DAN KUALITAS PELAYANAN TERHADAP MINAT BERKUNJUNG WISATAWAN OBJEK WISATA KAMBO HIGHLAND. Skripsi thesis, UNIVERSITAS MUHAMMADIYAH PALOPO.

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Abstract

This study aims to determine the impact of promotion and service quality simultaneously and partially on the interest in visiting tourists in Kambo Highland. This type of research is quantitative. The population of this study were tourists who came to visit Kambo Highland. The number of samples was 226 respondents. The sampling technique used was probability sampling. Test the instrument using the validity test and reliability test. The analysis technique used is multiple linear regression. The results showed that: promotion and service quality simultaneously had a positive and significant impact on visiting interest, partially promotion had a positive and significant impact on visiting interest while service quality had no positive but significant impact on visiting interes Keywords: Promotion, Service Quality, Visiting Interest

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