SAPUTRI, WINDA FAKTOR-FAKTOR YANG MEMPENGARUHI KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN HP OPPO DI UPT. SMAN 5 LUWU UTARA. FAKTOR-FAKTOR YANG MEMPENGARUHI KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN HP OPPO DI UPT. SMAN 5 LUWU UTARA.
![[img]](http://repository.umpalopo.ac.id/style/images/fileicons/text.png) |
Text
jurnal winda_201620216.pdf - Submitted Version Download (617kB) |
Abstract
The purpose of this study was to determine the effect of product quality and price on purchasing decisions for HP Oppo at UPT.SMAN 5 Luwu Utara. The population in this study were 400 consumers. Descriptive analysis method and multiple linear regresion. Simultaneous test results (f test), namely product quality and price simultaneously, have a significant effect on purchasing decisions with a significant value of 0.000 <when compared to the alpha level of 5% and for testers partially, the price has a significant positive effect on purchasing decisions with a significant level of 0.034 alpha level 0.05 and t value 2.164 >t tabel 1.66488 and price has a significant positive effect on purchasing decisions with a significanse level of 0.000 <alpha level 0.05 and t count value of 6.361 >t tabel 1.66488. Keywords: Product Quality, Price and Purchase Decision.
| Item Type: | Article | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
|||||||||
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management | |||||||||
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen | |||||||||
| Depositing User: | WINDA SAPUTRI | |||||||||
| Date Deposited: | 16 Nov 2020 05:42 | |||||||||
| Last Modified: | 16 Nov 2020 05:42 | |||||||||
| URI: | http://repository.umpalopo.ac.id/id/eprint/335 |
Actions (login required)
 |
View Item |
