PENGARUH PROMOSI TERHADAP PENINGKATAN PENJUALAN PADA PT. ALFAMIDI CABANG SABBANG

NURLIATI, Ms. PENGARUH PROMOSI TERHADAP PENINGKATAN PENJUALAN PADA PT. ALFAMIDI CABANG SABBANG. PENGARUH PROMOSI TERHADAP PENINGKATAN PENJUALAN PADA PT. ALFAMIDI CABANG SABBANG. (Submitted)

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Abstract

The purpose of this study was to determine whwther promotion has an effect on increasing sales at PT. Alfamidi Sabbang Branch. The population in this study were 50 respondents. Simple analytical method. The method of calculating the variables is by using the slovin formula. The results of the simultaneous test (f test) are promotions that have a significant effect on increasing sales with a significant value of 0,000 < when compared to the 5% negligence level and to test partially, namely promotions which have a positive and significant effect on increased sales with a significant level of 0,051 < neglect level 0,05 and the value of t count 12.670 < t table 1.67722. Keyboars: Promotion and Sales Increse.

Item Type: Article
Contributors:
ContributionContributorsNIDN/NIDK
TeacherAnwar, Drs., MM, Dr. Suhardi MNIDN0014116201
TeacherS.Ip.,MM, Edi MazsudiNIDN0826047204
Subjects: H Social Sciences > HM Sociology
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: NURLIATI 201620189
Date Deposited: 09 Nov 2020 07:29
Last Modified: 09 Nov 2020 07:29
URI: http://repository.umpalopo.ac.id/id/eprint/337

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