PENGARUH FREE GIFT DAN CASH BACK TERHADAP PENINGKATAN JUMLAH PENJUALAN BARANG ELEKTRONIK PADA TOKO CENTRO ELEKTRONIK PALOPO

NONONGAN, YOGI PENGARUH FREE GIFT DAN CASH BACK TERHADAP PENINGKATAN JUMLAH PENJUALAN BARANG ELEKTRONIK PADA TOKO CENTRO ELEKTRONIK PALOPO. PENGARUH FREE GIFT DAN CASH BACK TERHADAP PENINGKATAN JUMLAH PENJUALAN BARANG ELEKTRONIK PADA TOKO CENTRO ELEKTRONIK PALOPO. (Submitted)

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Abstract

This study aims to determine the effect of free gifts and cashback on increasing the number of sales of electronic goods at the Centro Elektronik Palopo Store. In this study using primary data, then the data collection method used a questionnaire that was distributed to 74 respondents obtained by using a sampling technique that is accidental. sampling. Analysis of the data in this study using the SPPS version 22 program which includes validity test, reliability test, multiple linear regression analysis, hypothesis testing using T test, F test, and R2 test. The results of this study indicate that the Free Gift (X1) variable, the regression coefficient value of 0.867 has a significant effect on increasing sales and Cash Back (X2) the regression coefficient value of 0.173 has no effect on increasing sales. 149.189 > Ftable 3.13 shows that the Free Gift and CashBack variables have a joint effect on the increase in sales of the Palopo Centro Elektronik Store. Keywords: free gift, cashback, and increased sales . Keywords: free gift, cashback, and increased sales

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