Sukur, Nadila ANALISIS PENGGUNAAN SOCIAL MEDIA INFLUENCER UNTUK MENINGKATKAN BRAND AWARENESS (Studi pada Pengguna Instagram di Kota Palopo). ANALISIS PENGGUNAAN SOCIAL MEDIA INFLUENCER UNTUK MENINGKATKAN BRAND AWARENESS (Studi pada Pengguna Instagram di Kota Palopo). (Submitted)
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Abstract
This study aims to determine whether social media influencers have an effect on brand awareness (a study on Instagram users in the city of Palopo). This study uses secondary data which is taken using literature and distributing questionnaires to 100 Instagram users in the city of Palopo. Data analysis in this study uses simple regression analysis, where the results of this study show that social media influencers have a positive and significant effect on brand awareness. This is evidenced by the value of tcount> ttable, namely 8,426> 1,660 and a significant value of 0,000 < 0.05. This shows that social media influencer users can increase brand awareness. Keywords: Social Media influencers and brand awareness.
| Item Type: | Article | |||||||||
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| Subjects: | H Social Sciences > HB Economic Theory | |||||||||
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen | |||||||||
| Depositing User: | S.M Nadila Sukur | |||||||||
| Date Deposited: | 17 Nov 2020 02:04 | |||||||||
| Last Modified: | 17 Nov 2020 02:04 | |||||||||
| URI: | http://repository.umpalopo.ac.id/id/eprint/384 |
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