Influence of Service Quality, Customer Satisfaction and Commitment to Customer Loyalty among Banking Consumer

Nurcahaya, Nurcahaya and Junaidi, Junaidi (2022) Influence of Service Quality, Customer Satisfaction and Commitment to Customer Loyalty among Banking Consumer. Influence of Service Quality, Customer Satisfaction and Commitment to Customer Loyalty among Banking Consumer, 21 (2). pp. 163-170. ISSN ISSN: 2623-2480/ P-ISSN: 1693-5209

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Abstract

This study aims to determine the effect of service quality, customer satisfaction, and commitment on customer loyalty at Bank BRI. This research method uses quantitative methods with a population of customers who save at the BRI Persero Palopo branch of the bank. The sample used is 320 respondents, and the data is measured using a numerical scale (numbers). After the analysis, the results obtained showed that service quality has a positive effect on commitment, customer satisfaction has a positive effect oncommitment, and commitment has a positive effect on loyalty.

Item Type:	Article
Contributors:	Contribution Contributors NIDN/NIDK Teacher Junaidi, Junaidi NIDN0910067705
Uncontrolled Keywords:	Service Quality, Customer Satisfaction, Commitment, Customer Loyalty
Subjects:	L Education > L Education (General)
Divisions:	Fakultas Ekonomi dan Bisnis > Akuntansi
Depositing User:	nurcahaya nurcahaya awaluddin
Date Deposited:	29 Aug 2023 03:22
Last Modified:	29 Aug 2023 03:22
URI:	http://repository.umpalopo.ac.id/id/eprint/4127

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