Fatiha, Ririn Rezki and Saharuddin, Saharuddin and Makassau, Suhandra (2024) PENGARUH KUALITAS LAYANAN DAN KEPUASAN NASABAH TERHADAP LOYALITAS PENGGUNAAN BRI MOBILE BANKING. Pengaruh kualitas layanan dan kepuasan nasabah terhadap loyalitas penggunaan Bri Mobile Banking, 2 (3). pp. 336-347. ISSN 2656-2359
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Abstract
The purpose of this research is to find out how the influence of service quality and customer satisfaction on loyalty in using BRI mobile banking. on the loyalty of using BRI mobile banking. This research is quantitative research. Population of this study are the people of Palopo City who use BRI mobile banking. banking BRI. The results of this study It can be concluded that, Service quality has a positive effect on loyalty use of BRI Mobile Banking. Service quality affects loyalty use of BRI Mobile Bangking, namely the easier it is to use the mobile banking application, the more likely users will use the BRI Mobile Banking application. mobile banking application, the more likely users will use the application regularly. application regularly. While in the second variable Customer Satisfaction has a positive effect on the loyalty of using BRI Mobile Banking. Customer who are satisfied will feel that BRI Mobile Banking provides quality services, such as ease of use, speed in making transactions, speed in making transactions, and quality of service. quality services, such as ease of use, speed in making transactions, and system reliability. Increase their trust and loyalty to the application.
| Item Type: | Article | |||||||||
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| Uncontrolled Keywords: | Keywords: Service Quality, Customer Satisfaction Customer Satisfaction, Usage Loylity | |||||||||
| Subjects: | H Social Sciences > H Social Sciences (General) | |||||||||
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen | |||||||||
| Depositing User: | Ririn Rezki Fatiha | |||||||||
| Date Deposited: | 27 Dec 2024 05:13 | |||||||||
| Last Modified: | 27 Dec 2024 05:13 | |||||||||
| URI: | http://repository.umpalopo.ac.id/id/eprint/5327 |
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