Indah, Indah and Hamid, Rahmad Solling and Dewintari, Putri (2025) IMPACT OF PRODUCT DIFFERENTIATION, CULTURE, AND E-COMMERCE KNOWLEDGE ON TRUST AND INTENTION TO USE E-COMMERCE AMONG MSMES. IMPACT OF PRODUCT DIFFERENTIATION, CULTURE, AND E-COMMERCE KNOWLEDGE ON TRUST AND INTENTION TO USE E-COMMERCE AMONG MSMES, 6 (1). pp. 701-715. ISSN 2721-267X
![[img]](http://repository.umpalopo.ac.id/6293/5/BIMA%20Journal.png) |
Image
BIMA Journal.png Download (26kB) |
![[img]](http://repository.umpalopo.ac.id/style/images/fileicons/text.png) |
Text (Artikel)
admin,+58-1538-5544-2-ED-Indah+indah+budi,+Rahmad+Solling+Hamid,+Putri+Dewintari.pdf - Published Version Download (349kB) |
|
Text (Lembar Turnitin)
Indah (211120068). (1).pdf - Supplemental Material Download (399kB) |
![[img]](http://repository.umpalopo.ac.id/style/images/fileicons/other.png) |
Other (Link Artikel)
1538 - Additional Metadata Download (62kB) |
Abstract
Purpose : This study explores the effect of product differentiation, culture, and e- commerce knowledge on trust and intention to use e-commerce among MSMEs in Palopo City. Methodology: It employs a quantitative approach using questionnaires, with data analyzed through Partial Least Squares Structural Equation Modeling (PLS-SEM). Results: show that product differentiation and e- commerce knowledge have a significant positive effect on trust and intention to use e-commerce, while culture only affects the intention to use e-commerce. Trust mediates the relationship between product differentiation and e-commerce knowledge with intention to use e-commerce. Novelty: this study lies in its integrative approach, combining multiple factors influencing e-commerce adoption by MSMEs in one model. Finding: It also tests the mediating role of trust, a factor not extensively explored in previous studies on this topic.research contributes to theory by expanding understanding of the variables that affect e- commerce adoption by MSMEs. It also offers practical insights, suggesting MSMEs focus on product innovation and improving e-commerce education to increase competitiveness.Originality: The study’s limitations include its narrow geographic focus and cross-sectional approach. Future research should expand the scope and use longitudinal methods to explore the dynamics of e-commerce adoption.
| Item Type: | Article | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
|||||||||||||||
| Uncontrolled Keywords: | Product Differentiation, Culture, E-Commerce Knowledge, Trust, Intention to Use E- Commerce, MSMEs. | |||||||||||||||
| Subjects: | L Education > L Education (General) | |||||||||||||||
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen | |||||||||||||||
| Depositing User: | INDAH hadni | |||||||||||||||
| Date Deposited: | 27 Jan 2026 07:36 | |||||||||||||||
| Last Modified: | 27 Jan 2026 07:36 | |||||||||||||||
| URI: | http://repository.umpalopo.ac.id/id/eprint/6293 |
Actions (login required)
 |
View Item |
