Influence Of Green Marketing, Service Quality, And Trust OnCustomerLoyalty At Indonesian Islamic Banks

Aliya, Aliya and Antong, Antong and M. Anwar, Suhardi (2026) Influence Of Green Marketing, Service Quality, And Trust OnCustomerLoyalty At Indonesian Islamic Banks. Influence Of Green Marketing, Service Quality, And Trust OnCustomerLoyalty At Indonesian Islamic Banks, 7 (1). pp. 851-862. ISSN 2721267

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Abstract

Purpose: This study examines the impact of Green Marketing, Service Quality, andTrust on customer loyalty at Bank Syariah Indonesia (BSI) in the cityof Palopo. Methodology: A quantitative method approach was employed with172respondents. Data were collected through questionnaires and analyzedusingmultiple regression techniques. Results: The study's findings indicate that GreenMarketing and service quality have a positive and significant impact onloyalty, while Trust is the most dominant variable in determining customerloyalty. Findings: These findings explain that environmental-based marketingstrategies, improved service quality, and strengthening customer trust areimportant aspects that BSI must enhance. Novelty & Originality: This study offersnovelty by examining Green Marketing in the context of Islamic banking inPalopo, a regional setting rarely explored in prior research. Conclusions: Simultaneously, these three variables have proven significant in increasing loyalty, sotheirconsistent application can drive customer retention, strengthen the long-termrelationship between the bank and its customers, and enhance the competitivenessof Islamic banking in the city of Palopo. Type of Paper: This paper is an empirical research paper

Item Type:	Article
Contributors:	Contribution Contributors ID/NIDN/NIDK Teacher Antong, Antong NIDN0912127802 Teacher M. Anwar, Suhardi NIDN0014116201
Uncontrolled Keywords:	Green Marketing; Service Quality; Trust; Customer Loyalty; Islamic Bank
Subjects:	A General Works > AS Academies and learned societies (General)
Depositing User:	Aliya Sukirman
Date Deposited:	05 Aug 2026 02:30
Last Modified:	05 Aug 2026 02:30
URI:	http://repository.umpalopo.ac.id/id/eprint/6715

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