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Haya, Nur and Pratiwi, Indah and Sultan, Sultan (2025) The Influence of Emotional and Rational Factors on Customer Decisions in Choosing Islamic Banking Services. The Influence of Emotional and Rational Factors on Customer Decisions in Choosing Islamic Banking Services, 7 (3). pp. 1998-2012. ISSN P-ISSN: 2686-262X; E-ISSN: 2685-9300