Items where Author is "Ima, Ima"

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Ima, Ima and Maszudi, Edi and Firmanzah, Adi (2026) THE IMPACT OF INFLUENCER MARKETING, TESTIMONIALS, AND PROMOTIONAL DISCOUNTS ON THE PURCHASE INTENTION OF WARDAH COSMETIC PRODUCTS : THE ROLE OF BRAND IMAGEMEDIATION IN MASAMBA. THE IMPACT OF INFLUENCER MARKETING, TESTIMONIALS, AND PROMOTIONAL DISCOUNTS ON THE PURCHASE INTENTION OF WARDAH COSMETIC PRODUCTS : THE ROLE OF BRAND IMAGE MEDIATION IN MASAMBA, 4 (3). pp. 307-321. ISSN 2964-94129

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