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Melinda, Intan and Hamid, Rahmat Solling and Maszudi, Edi (2025) The Role of Interaction, Entertainment, and Customization in Increasing Brand Engagement and Brand Loyalty of Skintific Students on TikTok. The Role of Interaction, Entertainment, and Customization in Increasing Brand Engagement and Brand Loyalty of Skintific Students on TikTok, 7 (3). pp. 2249-2264. ISSN P-ISSN: 2686-262X; E-ISSN: 2685-9300