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Mustikasari, Mustikasari and M.Anwar, Suhardi and Hasbi, Andi Rizkiyah (2023) The effect of viral marketing,promotions and flash sales on the purchase intention online shopping z generation in marketplace tiktok shop. The effect of viral marketing,promotions and flash sales on the purchase intention online shopping z generation in marketplace tiktok shop, 12 (6). pp. 4841-4848. ISSN 2721-7787