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Rianti, Rianti and Anwar, Suhardi M. and Aqsa, Muhammad (2026) The Influence of Advertising Personalization and Trust on Retail Purchase Decisions Through Gen Z Consumer Engagement in Palopo City. The Influence of Advertising Personalization and Trust on Retail Purchase Decisions Through Gen Z Consumer Engagement in Palopo City, 8 (2). pp. 4525-4537. ISSN P-2686-262X; E-ISSN:2685-9300