PENGARUH CORPORATE SOCIAL RESPONSIBILITY (CSR) TERHADAP BRAND IMAGE BANK MUAMALAT KOTA PALOPO

RAYANI, RAYANI (2021) PENGARUH CORPORATE SOCIAL RESPONSIBILITY (CSR) TERHADAP BRAND IMAGE BANK MUAMALAT KOTA PALOPO. Skripsi thesis, UNIVERSITAS MUHAMMADIYAH PALOPO.

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Abstract

This study is a quantitative study that aims to determine the effect of Corporate Social Responsibility on the Brand Image of Bank Muamalat, Palopo City. This study uses an explanatory research approach with the aim of explaining the influence between variables through hypotheses that are used to prove the effect of variables in this study using a computer with the SPSS version 22 application. The analysis used includes descriptive data, data quality test, simple regression test, T test. (partial), coefficient of determination (R2). The sample in this study used Muamalat Palopo bank customers. The sampling technique used is the Simple Random Samplin technique. The results of the study found that Corporate Social Responsibility (CSR) has a positive and significant influence on Brand Image. Key words: Corporate Social Responsibility (CSR), and Brand image

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