PENGARUH HARGA PAKET, KUALITAS JARINGAN, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KARTU DATA TELKOMSEL (Survei Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Palopo)

AYU, FIRDA PENGARUH HARGA PAKET, KUALITAS JARINGAN, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KARTU DATA TELKOMSEL (Survei Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Palopo). PENGARUH HARGA PAKET, KUALITAS JARINGAN, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KARTU DATA TELKOMSEL (Survei Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Palopo). (Submitted)

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Abstract

ABSTRAK The formulation of the problem in this study is how much influence the package price, network quality, and promotion have on purchasing decisions on Telkomsel data cards. The purpose of this study was to determine whether there is an effect of package price, network quality, and promotion on purchasing decisions on Telkomsel data cards. The scope of the research was conducted at the Faculty of Economics and Business, University of Muhammadiyah Palopo. This method uses a quantitative method using primary data and the sampling technique is a questionnaire, namely collecting information by adding several written questions to be answered in writing by the respondent. Data analysis used descriptive statistical methods and multiple linear regression after the data was collected, the data analysis used the SPSS version 25 program. The results of this study were multiple regression analysis using the coefficient of determination (R2). Because, the variables used are more than two test variables with simultaneous test (F) and partial test (T). Based on the data analysis, the package price (X1), network quality (X2), and promotion (X3) have a significant effect on purchasing decisions (Y) on Telkomsel Data Cards. Keywords: Package Price, Network Quality, Promotion, and Purchase Decision.

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