WULANDARI, RESKI PENGARUH LEBELISASI HALAL TERHADAP PERMINTAAN PRODUK KONSUMSI BAGI MASYARAKAT MUSLIM DAN NON MUSLIM DI KABUPATEN LUWU UTARA. PENGARUH LEBELISASI HALAL TERHADAP PERMINTAAN PRODUK KONSUMSI BAGI MASYARAKAT MUSLIM DAN NON MUSLIM DI KABUPATEN LUWU UTARA. (Submitted)
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Abstract
This study aims to see how much influence halal labeling has on consumer products for Muslim and non-Muslim communities in North Luwu district. This research uses quantitative research. The population in this study to collect samples using the Slovin formula with a sample size of 100 respondents. The data analysis technique used is simple regression analysis. From the results of the analysis, the regression equation between halal labeling and consumer behavior in choosing food products is Y = 13.098 + 0.375X and the results of the regression calculation show that the coefficient of determination (RSquare) is 0.985. This shows that the halal labeling variable (X) has a contributing effect of 98.5% on consumer behavior in choosing food products. (Y) and 1.5% are influenced by factors other than halal labeling such as food prices, food brands and others.
| Item Type: | Article | |||||||||
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| Subjects: | T Technology > TX Home economics | |||||||||
| Divisions: | Fakultas Ekonomi dan Bisnis > Ekonomi Pembangunan | |||||||||
| Depositing User: | reski tri wulandari. B 201610047 | |||||||||
| Date Deposited: | 19 Nov 2020 02:27 | |||||||||
| Last Modified: | 19 Nov 2020 02:27 | |||||||||
| URI: | http://repository.umpalopo.ac.id/id/eprint/423 |
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