Ridwan, Rasmi and Maszudi, Edi and Adil, SE, Sy, MM, Adil, SE, Sy, MM (2025) THE EFFECT OF PRODUCT QUALITY, PRICE AND DIGITAL MARKETING ON CONSUMER SATISFACTION PT SURACOJAYA ABADI MOTOR PALOPO. THE EFFECT OF PRODUCT QUALITY, PRICE AND DIGITAL MARKETING ON CONSUMER SATISFACTION PT SURACOJAYA ABADI MOTOR PALOPO, 26 (1). pp. 551-565. ISSN 2621-4210
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Abstract
This study aims to determine the effect of product quality, price, and digital marketing on consumer satisfaction at Pt. Suracojaya Abadi Motor Palopo on Jalan. Kelapa, Kel. Dangerakko Village, Wara District. The sample taken was 215 respondents who had made transactions at Pt. Suracojaya Abadi Motor Palopo. The data collection technique used a questionnaire via the Google form. The method used in this study is quantitative with data analysis techniques using SPSS 25. The results of the study showed (1) Product Quality does not have a significant effect on consumer satisfaction, (2) Price has a significant effect on consumer satisfaction, (3) Digital Marketing has a significant effect on consumer satisfaction, (4) Product Quality, Price, and Digital Marketing simultaneously have a positive and significant effect on Consumer Satisfaction.
| Item Type: | Article | |||||||||
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| Uncontrolled Keywords: | Product Quality, Price, Digital Marketing, Consumer Satisfaction | |||||||||
| Subjects: | L Education > LB Theory and practice of education L Education > LC Special aspects of education |
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| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen | |||||||||
| Depositing User: | Rasmi Ridwan | |||||||||
| Date Deposited: | 25 Jun 2025 05:33 | |||||||||
| Last Modified: | 25 Jun 2025 05:33 | |||||||||
| URI: | http://repository.umpalopo.ac.id/id/eprint/5567 |
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