THE INFLUENCE OF DIGITAL MARKETING, FACILITIES AND TOURIST ATTRACTIONS ON THE INTEREST IN RETURNING TO UJUNG SUSO BEACH, BURAU DISTRICT, LUWU TIMUR REGENCY

Dwiyanti, Aulia and Maszudi, Edi and Hasbi, Andi Rizkiyah THE INFLUENCE OF DIGITAL MARKETING, FACILITIES AND TOURIST ATTRACTIONS ON THE INTEREST IN RETURNING TO UJUNG SUSO BEACH, BURAU DISTRICT, LUWU TIMUR REGENCY. THE INFLUENCE OF DIGITAL MARKETING, FACILITIES AND TOURIST ATTRACTIONS ON THE INTEREST IN RETURNING TO UJUNG SUSO BEACH, BURAU DISTRICT, LUWU TIMUR REGENCY, 26 (1). pp. 522-534. ISSN 1979-746X

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Abstract

This study aims to determine the effect of digital marketing, facilities, and attractions on the interest in revisiting Ujung Suso Beach, Mabonta Village, Burau District, East Luwu Regency. The sample taken was 260 visitors who had visited Ujung Suso Beach. The data collection technique used a questionnaire via a Google form. The method used in this study is quantitative with data analysis techniques processed with SPSS 25 tested with the T test and F test. The results of the study showed (1) Digital Marketing did not have a significant effect on the interest in revisiting, (2) Facilities did not affect the interest in revisiting, (3) Attractions had a significant effect on the interest in revisiting, (4) Digital Marketing, Facilities and Attractions simultaneously did have a positive and significant effect.

Item Type:	Article
Contributors:	Contribution Contributors ID/NIDN/NIDK Teacher Maszudi, Edi NIDN0826047204 Teacher Hasbi, Andi Rizkiyah NIDN0905019102
Uncontrolled Keywords:	Amar, A., Suhardi, AM, & Hasbi, AR (2023). Analysis of the Impact of Digital Marketing and Service Quality on Purchasing Decisions at Masamba Tea House. Scientific Journal of Batanghari Jambi University, 23(2), 2269. https://doi.org/10.33087/jiubj.v23i2.3524 Agustini Tanjung, Surya Bintarti, EN (2022). The Influence of Tourist Attractions, Facilities, and Electronic Word Of Mouth on Visiting Interest in Situ Rawa Gede. 5(2). Ardiansyah, Y., & Ratnawili. (2021). Attraction, Destination Image, and Facilities Influence on Revisit Interest at Wahana Surya Tourist Attraction, Central Bengkulu. Human Capital Management and Business, 2, 129–137. Ariyani, RM, Dhameria, V., & Suyitno, S. (2022). The Influence of Tourist Attractions and Social Media Promotion on Tourists' Return Visit Interests at Setu Patok Reservoir, Cirebon Regency. JPEKA: Journal of Economic, Management and Financial Education, 6(2), 133–147. https://doi.org/10.26740/jpeka.v6n2.p133-147 Candra, V. 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Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	Aulia dwiyanti
Date Deposited:	30 Jun 2026 03:54
Last Modified:	30 Jun 2026 03:54
URI:	http://repository.umpalopo.ac.id/id/eprint/5740

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