HASRIANI, HASRIANI and Wahida, Altri and Usman, Halim (2026) Pengalaman Kandidat dalam mengikuti Rekrutmen Virtual terhadap kepuasan dan kepercayaan kandidat:Studi pada Perusahaan BUMN (PLN). Pengalaman Kandidat dalam mengikuti Rekrutmen Virtual terhadap kepuasan dan kepercayaan kandidat:Studi pada Perusahaan BUMN (PLN), 8 (1). pp. 1473-1486. ISSN 2686-262X (Submitted)
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Abstract
This study examines the importance of candidate experience in virtual recruitment as a factor that can influence candidates’ satisfaction and trust in the company, particularly in State-Owned Enterprises (SOEs). The increasing use of digital recruitment systems requires companies to ensure that online selection processes provide a professional, transparent, and responsive experience for applicants. This research aims to analyze the effect of candidates’ experiences in participating in virtual recruitment on their satisfaction and trust. The study employs a quantitative approach with an associative research design. Data were collected through questionnaires distributed to 46 respondents who had previously participated in virtual recruitment, with the sample determined using Slovin’s formula. The research instruments were tested for validity and reliability, while data analysis was conducted using simple regression analysis preceded by classical assumption tests and t-tests to examine the significance of variable effects, with the assistance of SPSS software. The results indicate that candidate experience has a positive and significant effect on candidate satisfaction, as well as a positive and significant effect on candidate trust. These findings suggest that the better the candidate’s experience during the virtual recruitment process, the higher their satisfaction and trust in the company. Therefore, companies need to improve the quality of communication, clarity of information, and professionalism in digital recruitment to build organizational reputation and foster long-term relationships with candidates.
| Item Type: | Article | |||||||||
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| Uncontrolled Keywords: | Candidate Experience, Satisfaction, Trust, PLN | |||||||||
| Subjects: | H Social Sciences > HF Commerce | |||||||||
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen | |||||||||
| Depositing User: | Hasriani HASRIANI Hasanuddin | |||||||||
| Date Deposited: | 17 Jun 2026 05:32 | |||||||||
| Last Modified: | 17 Jun 2026 05:32 | |||||||||
| URI: | http://repository.umpalopo.ac.id/id/eprint/6398 |
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