Winanda, Winan and Antong, Antong and Goso, Goso (2026) Understanding Consumer Acceptance of Artificial Intelligence in Mobile Banking through Perceived Ease and Usefulness. BALANCE : Economic, Business, Management, and Accounting Journal, 23 (1). pp. 69-82. ISSN 1693-9352
![[img]](http://repository.umpalopo.ac.id/6609/1/Sampul%2C%20221120058.jpg) |
Image (Sampul Artikel)
Sampul, 221120058.jpg - Cover Image Download (17kB) |
![[img]](http://repository.umpalopo.ac.id/style/images/fileicons/text.png) |
Text (Artikel)
Understanding Consumer Acceptance of Artificial Intelligence in Mobile Banking through Perceived Ease and Usefulness.pdf - Published Version Download (434kB) |
|
Text (Lembar Turnitin)
Turnitin_Understanding Consumer Acceptance of Artificial Intelligence in Mobile Banking through Perceived Ease and Usefulness.pdf - Supplemental Material Download (1MB) |
![[img]](http://repository.umpalopo.ac.id/style/images/fileicons/other.png) |
Other (Link Artikel)
29012 - Additional Metadata Download (53kB) |
Abstract
This study analyses the factors influencing the adoption of Artificial Intelligence (AI) technology in mobile banking services, focusing on user perceptions regarding ease and benefits in Palopo City. Quantitative methods were used,targeting the complete population of mobile banking service users in the region. Purposive sampling allowed the selection of 210 participants. The results showed that perceived ease of use significantly and positively influenced the adoption of AI functions, while perceived usefulness also showed a significant positive influence. Together, these two factors explained 60.5% of the variation in user acceptance, while the remaining 39.5% was explained by factors outside the scope of this study.
| Item Type: | Article | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
|||||||||
| Uncontrolled Keywords: | Keywords: Artificial Intelligence; Mobile Banking; Perceived Ease of Use;Perceived Usefulness; TAM | |||||||||
| Subjects: | L Education > LB Theory and practice of education L Education > LC Special aspects of education |
|||||||||
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen | |||||||||
| Depositing User: | Winanda Winan | |||||||||
| Date Deposited: | 23 Jul 2026 08:12 | |||||||||
| Last Modified: | 23 Jul 2026 08:12 | |||||||||
| URI: | http://repository.umpalopo.ac.id/id/eprint/6609 |
Actions (login required)
 |
View Item |
