Juliawati, Tia and Haedar, Haedar and Maszudi, Edi (2026) Influence of Corporate Image, Digital Literacy, and Employee Experience on Employee Loyalty at PT. NSS Palopo. InfluenceofCorporateImage,DigitalLiteracy,andEmployeeExperienceonEmployeeLoyaltyatPT.NSSPalopo, 7 (1). pp. 965-978. ISSN 2721-267X
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Abstract
Purpose:Thisstudyaimstoanalyzetheinfluenceofcorporateimage,digitalliteracy,andemployeeexperienceonemployeeloyaltyatPT.NSSPalopoin2025.Methodology:AquantitativeapproachwasusedwithPLS-SEManalysisthroughSmartPLS4.Atotalof55employeeswereselectedusingsaturatedsampling,anddatawerecollectedthroughafive-pointLikertscalequestionnaire.Results:Corporateimagesignificantlyaffectsemployeeloyalty,digitalliteracy,andemployeeexperience.Employeeexperiencealsosignificantlyaffectsdigitalliteracyandemployeeloyalty,whiledigitalliteracyhasnosignificanteffectonemployeeloyalty.Findings:Employeeloyaltyismoreinfluencedbyemployeeexperienceandcorporateimagethandigitalliteracy,withstrongpredictivepower(R²=71.1%).Novelty&Originality:Thisstudyoffersnoveltybyexaminingtheinterplayofcorporateimage,digitalliteracy,andemployeeexperienceinaregionalcorporatesettinginPalopo,acontextrarelyexploredinpriorresearch.Conclusions:Improvingemployeeexperienceandcorporateimageismoreeffectivethanfocusingonlyondigitalliteracy.TypeofPaper:Thispaperisaresearcharticle.
| Item Type: | Article | |||||||||
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| Uncontrolled Keywords: | Employer Branding, Digital Literacy, Employee Experience, Employee Loyalty | |||||||||
| Subjects: | L Education > L Education (General) | |||||||||
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen | |||||||||
| Depositing User: | Tia Tia Juliawati | |||||||||
| Date Deposited: | 05 Aug 2026 04:02 | |||||||||
| Last Modified: | 05 Aug 2026 04:02 | |||||||||
| URI: | http://repository.umpalopo.ac.id/id/eprint/6675 |
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