Tanan, Dea Ananda and Hamid, Rahmad Solling and Ikbal, Muhammad (2026) The Influence ofSocial Media Marketing Adoption, Information Quality and Digital Culture on Political Engagement. The Influence ofSocial Media Marketing Adoption, Information Quality and Digital Culture on Political Engagement, 5 (5). pp. 837-849. ISSN 2808-263X
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Abstract
Abstract: Study This aim For analyze influence social media marketing adoption , quality information ,and digital culture towards involvement political Generation Z in Padang Sappa Subdistrict , Palopo City , with use approach quantitative through analysis multiple linear regression . Test results show that instrument study has fulfil criteria validity and reliability , with Cronbach's Alpha value is above 0.6 . Findings study indicates that third variables independent influential positive and significant to involvement politics , good in a way partial and simultaneous .Coefficient value determination (R²) of 0.729 indicates that amounting to 72.9% variation involvement political can explained by the adoption of social media marketing, quality information , and digital culture . Among third variables said , digital culture becomes the most dominant factor in influence involvement politics , which emphasizes that generation active young people interacting in digital spaces tends to own level awareness and participation more politicshigh . In terms of overall , results study This confirm importance role of social media , quality information , and digital culture in form participation political Generation Z in the era of digital democracy.
| Item Type: | Article | |||||||||
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| Uncontrolled Keywords: | Social Media , Information Quality, Digital Culture, Political Engagement, Generation Z | |||||||||
| Subjects: | H Social Sciences > H Social Sciences (General) | |||||||||
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen | |||||||||
| Depositing User: | Deaa Dea Ananda Tanan | |||||||||
| Date Deposited: | 16 Sep 2026 04:52 | |||||||||
| Last Modified: | 16 Sep 2026 04:52 | |||||||||
| URI: | http://repository.umpalopo.ac.id/id/eprint/6945 |
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