Basir, Nur Halifah and Solling Hamid, RAHMAT and Duriani, Duriani (2025) Role of Technology Proficiency, Self-Confidence, and Entrepreneurial Orientation in Enhancing Self-Motivation and Performance of Female MSME Employees in North Luwu. Role of Technology Proficiency, Self-Confidence, and Entrepreneurial Orientation in Enhancing Self-Motivation and Performance of Female MSME Employees in North Luwu, 6 (1). pp. 169-182. ISSN 2721-2971
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Abstract
Purpose: This study explores the impact of technology proficiency, self-confidence, and entrepreneurial orientation on self-motivation and performance of female MSME employees. Methodology: Quantitative analysis of 240 respondents using PLS-SEM. Results and Findings: Technology proficiency significantly affects self- motivation but not directly performance. Self-confidence positively impacts both self-motivation and performance. Entrepreneurial orientation affects self- motivation but not directly performance. Self-motivation mediates the relationship between entrepreneurial orientation, technological proficiency, and self-confidence with employee performance. Novelty and Originality : The study introduces a model linking digital proficiency with motivational and performance outcomes among female MSME employees, a relatively unexplored area. Conclusion: Self- motivation is a crucial mediating factor, emphasizing the need for technological training and confidence-building initiatives. Type of Paper: Empirical research article.
| Item Type: | Article | |||||||||
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| Uncontrolled Keywords: | Technological proficiency, self-confidence, entrepreneurial orientation, self-motivation, employee performance. | |||||||||
| Subjects: | L Education > L Education (General) | |||||||||
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen | |||||||||
| Depositing User: | Nur Halifah Basir | |||||||||
| Date Deposited: | 30 Jul 2025 05:12 | |||||||||
| Last Modified: | 30 Jul 2025 05:12 | |||||||||
| URI: | http://repository.umpalopo.ac.id/id/eprint/5716 |
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