PENGARUH E-COMMERCE TERHADAP PENDAPATAN UMKM KECAMATAN MASAMBA KABUPATEN LUWU UTARA

Ulfi, Nurul (2022) PENGARUH E-COMMERCE TERHADAP PENDAPATAN UMKM KECAMATAN MASAMBA KABUPATEN LUWU UTARA. Skripsi thesis, UNIVERSITAS MUHAMMADIYAH PALOPO.

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Abstract

This study aims to determine the effect of E-Commerce on the income of MSMEs in Masamba District, North Luwu Regency. This study uses a quantitative approach with secondary data sourced from questionnaires distributed to fifhty MSME actors spread across several villages in Masamba District, North Luwu Regency. The sampling technique used purposive sampling by determining the criteria for SMEs using E-Commerce and using slovin analysis to obtain the required sample, the method of analysis used is simple linear regression analysis. Based on the results of hypothesis testing, the results show that E-Commerce has no effect on the income of MSMEs. Keywords: E-Commerce, UMKM Income

Item Type: Thesis (Skripsi)
Contributors:
ContributionContributorsNIDN/NIDK
Thesis advisorHapid, HapidNIDN0024096601
Thesis advisorDahri. AP, AndiNIDN0031125992
Subjects: H Social Sciences > HC Economic History and Conditions
Depositing User: nurul ulfi pagessa
Date Deposited: 28 Oct 2022 08:03
Last Modified: 28 Oct 2022 08:03
URI: http://repository.umpalopo.ac.id/id/eprint/3190

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