PENGARUH LEBELISASI HALAL TERHADAP PERMINTAAN PRODUK KONSUMSI BAGI MASYARAKAT MUSLIM DAN NON MUSLIM DI KABUPATEN LUWU UTARA

WULANDARI, RESKI (2020) PENGARUH LEBELISASI HALAL TERHADAP PERMINTAAN PRODUK KONSUMSI BAGI MASYARAKAT MUSLIM DAN NON MUSLIM DI KABUPATEN LUWU UTARA. Skripsi thesis, UNIVERSITAS MUHAMMADIYAH PALOPO.

	Image SAMPUL RESKI TRI WULANDARI.B.pdf - Cover Image Download (62kB)
	Text PENDAHULUAN RESKI TRI WULANDARI.B.pdf - Submitted Version Download (433kB)
	Text BAB RESKI TRI WULANDARI.B.pdf - Submitted Version Download (486kB)
	Text LAMPIRAN RESKI TRI WULANDARI.B.pdf - Supplemental Material Download (453kB)

Abstract

This study aims to see how much influence halal labeling has on consumer products for Muslim and non-Muslim communities in North Luwu district. This research uses quantitative research. The population in this study to collect samples using the Slovin formula with a sample size of 100 respondents. The data analysis technique used is simple regression analysis. From the results of the analysis, the regression equation between halal labeling and consumer behavior in choosing food products is Y = 13.098 + 0.375X and the results of the regression calculation show that the coefficient of determination (RSquare) is 0.985. This shows that the halal labeling variable (X) has a contributing effect of 98.5% on consumer behavior in choosing food products. (Y) and 1.5% are influenced by factors other than halal labeling such as food prices, food brands and others.

Actions (login required)

View Item